By the Numbers: Tier-2/German-Lux & Irrelevant Automakers
June 14, 2010 by William MaleyApril showers bring May flowers, at least for some automakers this month. Mercedes-Benz, Mazda, and Subaru bloomed with double digit sales increases. However, Suzuki planted a bad seed since all it is seeing are losses, posting a double digit decrease for May. Other automakers only posted small gains and losses for the month. Here’s a look and some observations of the tier-2, German, and irrelevant auto makers.
Volkswagen
- Jetta SportWagon had its best month with 2,511 finding a new home. 86% (about 2,159) of the wagons had a TDI Engine.
- The Golf is climbing up as well, posting a 134% increase from the past year.
Mazda
- Mazda3 still holds the best seller title for the brand with a 53.8% increase in sales from May of last year.
- The MX-5 is in a slump with a 24.6% decrease in sales from the past year.
Subaru
- The Outback posted the biggest gain for Subaru with a 124% sales increase from last year.
Mercedes-Benz
- E-Class is still the big seller for the three pointed star. 5,476 coupes and sedans found an owner.
- The G-Class was sold to 99 new owners, an increase of 43.5% from last May.
BMW
- The Z4 posted the biggest gains for BMW this month with a 29% sales increase.
Porsche
- The hunchback of Stuttgart, a.k.a. the Panamara continues to be Porsche’s best seller with 605 leaving dealer lots.
- Surprise for May; The Boxster selling 349 units. A jump of 52% from last year.
Audi
- The big winner for Audi this month; the new A5/S5. A 145% increase from the previous May.
- Diesels are continuing their strong growth in Audi’s lineup. For the month the may 33% of Q7 and 48% of A3 sales were optioned with a diesel.
Mitsubishi
- Lancer Sportback had its second best month of sales with 256 units which begs one to wonder what its best sales month looked like.
Suzuki
- Kizashi sold 474 units, Kashi sold the same amount of boxes of cereal within 10 – 20 minutes.


















