Kia has just released their new Soul promo, once again featuring hamsters. This time, the ads feature rapping/urban clothed hamsters. The ad is a short music video, where a small pack of humanoid hamsters rap to Black Sheep’s “The Choice is Yours�. The premise is, either you choose to buy the new Soul, or you choose to ride around in a toaster (a la Toyota Camry). This commercial is upbeat, trendy, and shows the car in action on urban streets. Overall, it’s a cool ad aimed at the young and trendy buyers Kia is looking for.

Filed under: Industry News

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