Next-Generation Small Dodge?

February 13, 2010 by Colin Bird

pumpAB_B-Segment vehicle

During the tail end of the Chicago Auto Show, I was given a ticket to go to a luncheon held by the Economic Club of Chicago. The guest speaker was originally supposed to be Sergio Marchionne but, unfortunately, he backed out at the last minute. In his place was Ralph Gilles, President and CEO of Dodge Car and Senior Vice President of Chrysler’s Product Design. I was at the luncheon for about an hour, and Ralph Gilles still had not spoken. Since I had limited time, I decided to duck out before Ralph went on stage. That was probably the dumbest mistake I could have made.

Looks like Mr. Gilles decided to show a few key renderings and some production vehicles, like the 2011 Chrysler 300C. I thought, of all the pictures shown, this one was the most interesting (above).

As it stands now, Chrysler doesn’t have a competitive B-segment entry, and a vehicle like the one rendered above would really help out the company. You can tell this is a Dodge rendering from the crosshair grille and the triangular emblem on the hood that’s reminiscent of the Dodge “Ram” logo.


According to Dodge’s product plan, a small Fiat Group-derived vehicle will debut in 2013. The rendering reminds me of a streamlined version of the 2007 Dodge Hornet concept. This vehicle could be based off the same platform that underpins the Fiat 500. Whatever it is, Dodge desperately needs it now.

Photo Source: Jill Ciminillo