So, after having a complete day to absorb the Chrysler press conference, I feel a bit underwhelmed, namely because I expected a very flashy to-do, considering that the Italians were hosting it and all. Besides a side profile view of the 2011 Dodge Charger and a gauge cluster from an unspecified vehicle, no new renderings were released.

We now know all 4 brands’ full product cadences for 2010 through 2014. Chrysler unveiled its new marketing, which I saw almost immediately during last night’s World Series game.

While Fiat will definitely shape Chrysler’s future direction, many of the big unveilings we will see for the next three years will have been either Cerberus or Daimler derived.

I’m excited to see what Cerberus did to reshape the Dodge Avenger and Chrysler Sebring – both of which had better be getting nothing short of the complete revamp that the Ford Fusion got this year.

Chrysler is the brand that will transform the most. The feel from the conference tells me that the 2011 Sebring is getting a completely redone exterior and interior and a new pentastar engine. It makes sense, considering that the Sebring was panned more often than the Avenger. Chrysler will get an all new compact sedan in 2012, based off a Fiat platform. Internationally, Lancias and Chryslers will be marketed to the same people, meaning you will only see either or nameplate depending on the region.

More editorial analysis of the conference will be coming shortly. For a detailed list of the major changes see below:

Chrysler: Will become the Lancia of North America

• Chrysler will benefit the most from the Fiat partnership.
• Marchionne admits that Chrysler is a two model brand: Town & Country and 300C.
• Chrysler has 5 models and 1.8% for 2009. Will have 7 models and 3.4% market share by 2014.
• Chrysler 300 Sport Edition, Town & Country Family Edition and PT Cruiser Final Edition will be released Q1 2010.
• New Chrysler logo debuts in Q1 2010, merges w/ aesthetic of Lancia’s logo.
• New Chrysler website coming out in the next few days.
• 2011 Town & Country gets new engine, all new interior, refreshed exterior and “best-in-classâ€� ride and handling, along with NVH improvements for Q4 2010.
• All new 2011 Chrysler 300 debuts.
• Significant refresh offered on the 2011 Chrysler Sebring: new engine, all new interior, new exterior, improved NVH.
• All new Chrysler designed Town & Country for 2014.
• PT Cruiser ends in 2010.
• New Fiat based midsized crossover debuts in 2013, new D segment sedan for same year.
• New compact sedan debuts in 2012, based off Fiat platform and powertrain.
• New subcompact car debuts in 2013: Will be contracted built by Fiat group.

Ram Brand: Turning Commercial – a la. “Fiat Professional�

• Ram will debut a new marketing program tonight on 109 TV ad segments, including the World Series tagline: “My name is Ram.”
• New Ram commercial will start airing tonight. Focus on hard work, loyalty and reputations. “My tank is full” line is repeated throughout.
• Ram expecting 415,000 unit sales by 2014, up from 280,000 in 2010.
• Ram considering expanding into heavy-truck – meaning 18-wheel segment.
• Fiat will add commercial vans to Ram brand. Check out the most likely candidates here and here.
• Current Dodge Dakota will go away in 2012, new unibody midsized truck under development.
• Looks like a Fiat diesel will be introduced to the Ram pickups in the near future.
• Ram keeps the “Ramâ€� logo.

Jeep Brand: 2010-2014: Back to its roots

• Jeep’s new slogan launches Oct. 30. It says: “I don’t live to live through anyone, ever.”
• Jeep aims for 800,000 global sales by 2014. Sold 497,000 units sold in 2008.
• Jeep planning significant refresh on Jeep Liberty in 2010.
• Jeep Compass Patriot will be significantly refreshed in 2010-2011 – 2012. Both will get Fiat replacements.
• Jeep Wrangler will get a big upgrade in 2011 – Jeep’s 70th anniversary.
• New Jeep Grand Cherokee for 2010 MY.
• Next generation Jeep Liberty will see a 600 lbs weight savings through new chassis developments.

Fiat Brand: Quasi re-introduction to the North American market

• Fiat 500 will debut at the end of 2010 with multiair, 1.4-liter engine technology.

Dodge Brand : Will it turn sporty?

• Overhaul of branding, marketing, positioning and point of sale complete by Q2 2010.
• 11 Dodge products new or refreshed by 2014.
• Dodge Avenger sedan gets a new interior, new engine, refreshed exterior and improvements in NVH for 2010 – Avenger will be replaced with new D-segment sedan in 2012-2013.
• Dodge Caravan gets all new engine, completely new interior, new exterior and improved NVH for 2010.
• Dodge Charger completely redesigned for 2011 MY – new Pentastar engines.
• Dodge Journey gets all new interior, refreshed exterior, new engine and improved NVH for 2010.
• Dodge will get an all-new seven-passenger CUV – most likely the unibody Durango.
• New B segment sedan – similar to the Dodge Hornet concept – will be introduced.
• Dodge getting all new logo: will simply say “DODGEâ€� in black/red hues.
• Dodge Caliber getting refreshed interior for 2010 MY.
• A all-new C-segment (Caliber sized) sedan for 2012-2013.
• Possible new Viper for 2013 or 2014.

Powertrain: Downsize/turbo, multiair, start/stop and gas-direct injection

• A Fiat 1.4-liter Multiair engine for the Fiat 500 in Q4 2010 for North American markets. 1.4 Multiair turbo for Q4 2011.
• Phase out existing 4-speed transmission.
• Pentastar V6 to debut in Jeep Grand Cherokee in mid-2010.
• Chrysler will develop high-performance Pentastar V6 in Q2 2010.
• Fiat diesel engines will be adapted to Chrysler engines.
• Start/stop technology to debut on Jeep Wrangler diesel in Q4 2010.
• Dual dry-clutch transmission to debut on D-segment vehicle by end of 2010.

Filed under: Industry News, Product