AB Podcast #18 – “Cult of Toyota” Episode
March 9, 2010 by Colin Bird
This week’s theme on the AutoBird Podcast is the “Cult of Toyota.” We talk about those diehard Toyota fans and what Toyota is trying to do to keep them loyal and mobilized for use on Twitter and Facebook.
Along with Joel Feder, we have a very special guest joining in on the conversation, Michelle Naranjo. Michelle is a big deal on Twitter, she’s also the founder of MissMotorMouth.com and a regular on the RoundAbout podcast.
This Week in Car News:
- Hyundai removes Jeff Bridges voiceovers from Oscars ads [link], [video]
- Ford number one brand/automaker in America for Feb. [link]
Tweet Meme:
Joel and Michelle go over the Twitter reaction towards Lutz’s announced retirement from GM.
Talking Points
We chat about some of the production/ concept vehicles of the 2010 Geneva Auto Show:
The Cult of Toyota [link]
We discuss Toyota’s aggressive push into social media, largely focused on abating the negative criticism bubbling around the recall situation. We discuss whether or not Toyota’s attempted cult of personality has had, or will have, any effect on its public image.
Listen, Comment and Enjoy!
For additional information visit AutoBird, Accelerate Minneapolis and MissMotorMouth.com
Images by: Andrew Walensa
