AutoBird Podcast – Esp15: “A Better Tomorrow?”
February 16, 2010 by Colin Bird
This week’s podcast is very special for the simple fact that we have a third! Christopher Baccus is a Senior Digital Brand Strategist with Wunderman Team Detroit. For folks who are on twitter, you might have met Chris there or at his blog. This week, Chris, Joel and I center our topics around the theme of “A Better Tomorrow?”
Joel’s Garage:
This week, Joel is the proud, temporary, owner of a Chevrolet Traverse. We discuss its interior cargo space and its ability to “traverse” modern life’s common challenges.
This Week in Cars:
Chevrolet Malibu is a great car but sales disappoint. Do January’s Malibu sales point towards a brighter future for the nameplate? [link]
America’s version of Top Gear is still in the works, according to Adam Corolla. Will America finally get a quality auto enthusiast TV show? [link]
Dodge Avenger and Chrysler Sebring are to get new nameplates. We discuss some nameplates we’d love to see Chrysler revive. [link]
Clip of the Week:
We discuss Dodge’s “Man’s Last Stand” and its female developed counterpart spot. We also discuss Dodge’s general ad campaign, via the brand’s new ad firm Wieden+Kennedy. Chris also brings up a good point that Wieden+Kennedy did a great job reinvigorating Subaru’s ads in the early 1990’s.
Talking Points:
Chicago Auto Show: [link]
- 2011 Mustang GT500
- 2011 Ford Edge
- 2011 Toyota Avalon
- 2011 Chevy Silverado Heavy-Duty
- Honda Odyssey concept
Toyota’s “Better Tomorrow”: [link]
Chris gives us the low-down on Toyota’s delayed PR campaign, called Beyond Cars. We go over Toyota’s possible warranty upgrades and new TV commercials too.
Listen, Comment and Enjoy!
For additional information visit AutoBird Blog, Accelerate Minneapolis and The Auto Marketing Blog.
Images by: Andrew Walensa
